Most of the people do not agree when you tell them that brands are bumping and affecting them at great extent, they rather come up with counter-argument that they do not buy brands. According to them, a certain brand cannot influence their lives if they will not buy from it. But, when we talk about majority, then it stands true that Brands are Bumping Us.
Whereas in reality brands surely affect people’s lives one way or the other. The following article sheds light on the same topic to make the point a little more clear.
1. Ecological Impact of Brands
To reduce the production price, brands focus on gaining the primary resources which in return affects everyone. Without any hesitation, they destroy the order of nature and gain profit by disrespecting the environment. They treat nature as their slave and would eradicate 60 percent of the wild animals if they have to. Activities of Amazon are directly linked to the Antarctic environment, South Africa sufferings will leave an impact on North America. In a similar way, either brands are bumping you or not, the side effects of destroying nature will affect all.
2. Social Impact of Brands
To increase the profit, brands pay their employee’s low wages. While on the other hand, employees have to work long hours or will have to do multiple jobs to make ends meet. This affects their family life, as brands are more concerned about their profit rather than a healthy society. A child brought up in a disturbed family will later disturb other’s life too. An unbalanced society formed by a brand will eventually unbalance your life too, unknowingly.
3. Economic Impact of Brands
In order to increase market share, brands offer lower prices of products by burdening suppliers to earn improved profit and satisfy stakeholders. So instead of paying according to the value of the product, they pressurize to pay what they want you to pay. The supplier will opt for a loan to produce goods, thus, creating a negative economic spiral, in which banks get to rule suppliers. Banks gain the power to shut these companies any time they sense instability. Seeing it, small companies hesitate in investing or expanding themselves as they fear the outcome of it. If the economy is affected, everyone else will be affected too.
4. Moral Impact of Brands
Brands often use morals according to their needs when advertising about their products or services. Within 30 seconds, they countersign morals by making them prominent. A large number of brands promoted already accepted morals whereas others highlight the morals of minorities to portray themselves as progressive. They do not want to be taken as conservatives. Irrespective of the fact that whether the morals are right or wrong, believable or not, the brand will promote whatever attracts more customers. They would advertise them time and again and eventually people who do not believe in those morals will start endorsing them too and become part of a society they do not belong to.
5. Impact on Health because of Brands
Brands are not concerned about what they add to their food, whether it is harmful to our body or not, despite knowing that whatever we eat will have a direct effect on our health. They are more interested in making their product attractive by adding color, volume, and shininess into it. A major focus is on how the product looks instead of its actual hygiene or side effects. Lots of chemicals are added to make food look a certain way without bothering how it will harm our bodies. They might have micro-nutrients but the nutritional value is almost absent. On the other hand, there are companies that sell medicines to cure you of diseases. There is a possibility that the same company own chemical-filled food and medical services, going hand in hand.
Customers Influence, Strongly
Brands are not entirely demonic but people owning these brands have the option of choosing a demonic policy that can destroy life, or can be lifesavers too. It is in the hands of customers whether they accept these brands or not, as they are the makers and destroyers of brands. Customers are more influential than brands, who may not be shareholders but are definitely stakeholders.
Digital media is everywhere in this Technological era. The first and foremost step and objective of any brand will be to convey the message effectively to the customers. Every kid and young, men and women, girl and boy, young and old, moves around with a mobile or any digital device in their hands. Hence, it is essential to do an effective marketing which practically shows that Brands are Bumping Us.